MSN AdCenter – a Long Way to Go…
I have to say that my experience with Microsoft AdCenter was rather disappointing. Although MSN AdCenter has attempted to mirror strong account features that are provided by Google and Yahoo!, they...
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Drinking from the SEO SEM Water Hose
Learning about effective Search Engine Optimization and Search Engine Marketing is a long arduous journey. At times, it’s as fun as manually reading a dictionary searching for effective keywords or...
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A Search Engine Marketing habit to break
Last month at BarCamp Nashville, John Ellis spoke about Seven Habits Of Highly Effective Pay-Per-Click Advertisers. One of his Seven Habits was to avoid the top spot in a Search Engine Marketing...
View ArticleOpen your wallet: Black Friday, Cyber Monday arrives
Chris “Silver” Smith offers up a great article – “Forget Black Friday! Are You Ready For Holiday Season’s Cyber Mondays?” regarding the onslaught of consumer madness when retailers do their best to...
View ArticleSearch Marketing Expo Notes
I’m back from Santa Clara, California, ready to put into practice all of the ideas I took away from the Search Marketing Expo.It’s always a challenge to fly anywhere via Chicago’s O’Hara Airport with...
View ArticleEverybody’s Talking About Me
At the Reputation Monitoring & Management Through Search track at the SMX West Conference, author Andy Beal led a session on keeping your web credibility intact.Even though we’ve been taught the...
View ArticleSpy On Your Site Visitors With ClickTale
Over the course of the past few months, our designers and strategists have been hard at work brainstorming and creating a new centresource.com. We’re nearing the completion of this site and can’t wait...
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Have a seat: CentreSource launches NashvilleOfficeFurniture.com
We recently launched the Web site for Office Furniture & Related Services (OFRS). As a merchant of new, used and refurbished office furnishings, we built the site so that it would allow visitors to...
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CS Analytics: Make website metrics part of your New Year’s resolutions
Some old dude. Fredrick Taylor was a renowned engineer whose pioneering work in scientific management lead to teaching the old adage that one “can only manage what you can measure” that you will find...
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CS Analytics: Testing… Testing…
A lot has been made of multivariate and A/B testing with e-commerce sites. Anyone who has spent any amount of time reflecting on branding and marketing knows intuitively those small differences in...
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